Make way for sensual underwear
There once was a time when lingerie was all about ensuring the right support was provided. In 1875 Doctor Bernard founded the company although the company's story began back in 1958. The company set new standards that other lingerie providers followed. The limitations put in place by the demand for physical support had been taken away to provide women with underwear that didn't make them uncomfortable, but instead sensual. Underwear that made people feel as good as they looked was the turning point for the sexy underwear ranges worn today.Visit this link for more great information on lingerie
Why you feel incomplete without matching sets
Although today in the modern world many women feel the need to match their underwear it wasn't always about looking great. Now that women and men were starting to see underwear as an extra fashion accessory to share in the bedroom Aubade was the first to make matching sets setting the trend that people still follow today. Advertising also took a turn as humour was added rather than the physical support structure advertisement that was previously the case.
Let's talk about sex
A taboo subject for many only a decade prior Aubade had created the world's first brand that oozed female sensuality. As well as leading the way for bedroom fashion Aubade was also the first company to provide women with strapless and halter bras as well as a functional bra that could be hooked up at the front. Advertisement took a turn towards underwear being sexual and focussed more on couples and relationships than a hidden taboo.
Let's bring in the boys
As the brand had changed its focus to couples not just he support that women needed new inspiration came from dance leading them to create the first ever tanga. This was quickly copied by others leading to the G string we know today. Thanks to the relationship focus men were also incorporated into the advertising to further show the company's focus in a light that the world had never seen before.
By the 1990's fashion had changed a lot, greatly influenced by French designers like Aubade. New cult lines were added to their ranges and the monochrome advertising continued, however it took a more seductive turn as peoples prudishness waned off. Seduction was at the heart of their designs and the advertising was seen as being artistic rather than something to be snubbed. Women started to feel empowered and embracing their natural bodies in beautiful lingerie that made them look and feel sexy.
Another new innovation within the advertising was Aubade being the first company to display a woman in her lingerie in the streets with numerous posters that further supported their advertising aiming towards sensuality than just a requirement to be worn under clothing for support. Women finally felt comfortable buying underwear with their partner's satisfaction in mind rather than as a necessity which is something that other brands quickly copied leading us to the sensual advertising methods we see today.
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